Back when Google was courting Groupon, there was speculation that one of Groupon's more attractive assets was their local sales force. With Engage, Google may be extending the reach of their sales organization by enlisting freelancers to actively promote AdWords. It will be interesting to see how the SEM and online marketing community 'engage' with this new program.
Monday, June 6, 2011
New Google Program - Google Engage for Agencies
Google has recently rolled out a new program for SEM professionals; Google Engage. The program offers training for marketing consultants and coupons for new AdWords advertisers. The training materials are more of an introduction to AdWords and less comprehensive than those available at their Agencyland site, but there are some valuable guides for selling AdWords to small and midsized businesses.
New feature for Google AdWords Phone Extensions - Call-only Format
There is a new feature for Phone Extensions which launched today – call only format. This allows you to choose whether your mobile ads drive to the mobile site, the call center, or both. Below is a matrix of how each option is selected.
Traffic Destination Phone Extensions Call-only Format
Mobile site No N/A
Call center Yes Yes
Both Yes No
New tab in Google - Auto Targets
Google just rolled out a new tab in AdWords - Auto Targets (aka Product Targets).
Auto targets allow you to target your ads to products in your Google Merchant Center feed. No keywords are necessary. Instead, you may use the product attributes from your feed to specify the subset of products you want to target (for example: serve ads for all Sony headphones in my Google Merchant Center feed).
Google's intention seems to be to allow SMBs a quick and easy way to get live on AdWords without have to do an extensive keyword build for their inventory.
The first step is to link your Google Merchant Center account to your Google AdWords account.
Once linked, build out the campaign and ad group structure that will house your ads. In general, this should reflect the way that products are listed on your website. Then select the attributes from the feed that you would like to use as the basis of targeting your ads.
This isn't exactly a simple process, but it should streamline campaign management for online retailers with large inventories.
Auto targets allow you to target your ads to products in your Google Merchant Center feed. No keywords are necessary. Instead, you may use the product attributes from your feed to specify the subset of products you want to target (for example: serve ads for all Sony headphones in my Google Merchant Center feed).
Google's intention seems to be to allow SMBs a quick and easy way to get live on AdWords without have to do an extensive keyword build for their inventory.
The first step is to link your Google Merchant Center account to your Google AdWords account.
Once linked, build out the campaign and ad group structure that will house your ads. In general, this should reflect the way that products are listed on your website. Then select the attributes from the feed that you would like to use as the basis of targeting your ads.
This isn't exactly a simple process, but it should streamline campaign management for online retailers with large inventories.
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