Advanced Marketing Tools: Google Consumer Surveys

Google's product updates come fast and furious, so it's easy to miss some interesting product developments. I've been guilty of this too. Today, I learned about Google Consumer Surveys. This product was first introduced in March of this year, but was under my radar until I received a promo code to run a survey.

How it works is simple: you design a survey and Google traffics the survey on its ad network. Users can complete your survey to unlock premium content on partner sites. The marketer gets fast survey results at a low price, the publisher gets a share of the revenue, and Google gets the rest. Win, win, win.

More info can be found here: http://www.google.com/insights/consumersurveys/home

Simple Step to improve SEM Performance

Here's an article I wrote outlining some easy wins to boost your SEM campaigns.

Enjoy!
Richard

http://blog.mixrank.com/cure-your-sem-blues-with-this-4-step-account-85202

Bing Sitelinks have arrived!

Is AdCenter finally rolling out Sitelink Extensions?

Below is a screenshot taken from the new Bing Ads Editor showing the export dialogue box. Apparently, they are laying the groundwork for Sitelink Extensions. This has been a long sought for additional to the AdCenter / Bing Ads platform and will likely have a positive impact on advertiser's campaign performance. Stay tuned....