Recently, I had the chance to review an exciting new AdWords beta: Merchant Promotions.
This
beta allows advertisers to post their promotions to the Google Merchant Center.
These promos are then automatically displayed across Google properties. The
promos appear as 'Special offer' tabs underneath Product Listing Ads and just
below the price in Google Shopping.
With
Product Listing Ads driving 30% of clicks, for many advertisers this feature
can provide an important point of differentiation on pages crowded with
competitors.
Advertisers
can request inclusion in the beta here:
More
info on the program can also be found in the Merchant Promotion help page:
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